Music Video Analysis

1. Jay Z- On to the next one

The video that I have chosen to analyse is Jay z-on to the next one the reason why I have chosen this video is that even though it has some features that average hip-hop music videos have e.g. the studio and the black and white theme, this one is slightly more unique as other hip-hop videos have a few scene of clubs and bar filled with women or a studio full of half naked dancing women but this video only have one female decently dressed dancing on a pile of designer suitcases representing wealth. This video is only based on montage shots where there are a total of 38 montage shots altogether during the 4.16min song. The theme of the video n is quite dark and evil which is shown in the montage shots and the theme of black with hints of white (greyscale). When it comes to variety of shot there pretty much is none just a few panning shots but the rest are between medium shots and close ups which mainly focus on the artist (Jay Z) which is kind of weird as new artists usually do that just so the viewer remembers their face but as Jay Z is a world famous it is as if he is rubbing it in the views face. Back to the video it is more a performance/ concept based as the is no set story to the song or the video even though there are no instruments shown this is still classified as a performance based video.

When going further into detail about the video there is no option but to look at the montage shots which dominated the entire video the montage shots are used as visual representation for the lyrics this could be used to help the viewer remember the lyrics of his song not only that but the use of on beat cutting helps the viewer remember the beat of the song which is added to the montage shots so altogether the viewer instantly knows the song and would recognise it where ever they go. Also as the montage shots are of particularly weird things which follows up the overall theme of the video it has that eye catching effect which keeps the viewer focused on the video.

2.Beyonce- Broken hearted girl

Another video that i have chosen to analyse is the broken hearted girl by beyonce. this video shows a clear storyline of love and passion. the black and white theme is continuous through out the video, this may shows maturity which is what i hope to present in my own music video.

the shots used clearly follow up on the storyline as it uses a variety of close ups to present the artist (beyonce) and medium shots to show the connection of the two characters. The whole romantic scene is built up on the location - which is a beautiful beach- characters- beyonce and an actor alone on the beach- the lighting which is very bright and the key lighting is mainly taken up by the sun to create natural setting. this video is typical of an RnB song which all are mostly about love and passion this video fits right in especially as a female artist.