As our genre is quite mature we have decided to have our target market aged between 17+ (17-25) to be more specific, we think this was a good idea, as we know they would understand the music more than teenagers , as the lyric and the tempo are much more sombre .
We made a video as we invited two potencial target audience to be interviewed and also we conducted a survey on 27 people to figure what exactly they want in a music video and also asking them what kind of lifestyle they have in order to link the two.
Results of survey
We fund outthat a majority of our target audience were 18 and 21 and most of them listened to hip-hop music and also spent there time listening or participating in music or shopping.
Results of Survey

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